Facebook to trial 'engagement' ad format
LONDON - Facebook is involving eight advertisers in a September beta test of a new ad format that dovetails with three of the network's common user features -- commenting, becoming a fan and giving gifts.
View ArticleFacebook apes Twitter to let individuals talk to brands and celebs
LONDON - Facebook is taking notes from the growth of Twitter and has changed the public profiles, known as Pages, used by celebrities and brands so that they can engage with consumers' online...
View ArticleIPC TX sees strong online user growth
LONDOn - IPC Media’s TV magazine division, IPC TX, has released ABCe data for Whatsontv.co.uk for the first time, showing that the site had more than 350,000 monthly unique users last December.
View ArticleFacebook tipped to launch webmail service
Facebook is set to launch a new webmail service, known internally as Project Titan, on Monday, according to reports.
View ArticleTBG study reports low engagement for Facebook UK ads
UK advertisers are not seeing as high an engagement with ads on Facebook compared to other markets, as they use paid-for media on the social network for direct response rather than brand building,...
View ArticleCNN.com to link with Facebook for Obama inauguration
LONDON - CNN.com has partnered with Facebook to enable community interaction on the day Barack Obama is officially sworn in as President of the US.
View ArticleSocial link-sharing site Digg relaunches
Social link-sharing website Digg has relaunched, with a focus on making it better for publishers as well as users.
View ArticleClick-through as currency shows how brands have got the internet all wrong
If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to...
View ArticleFacebook begins testing automatic video ads in News Feed
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
View ArticleFacebook announces changes to News Feed formula
Facebook has unveiled an update to its News Feed algorithm, which promises to now rank posts by their relevance to the user and prioritise the most popular updates.
View ArticleFacebook begins testing automatic video ads in News Feed
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
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